I went to school to study journalism. I had no interest in reporting on hard news. I like fluffy news the way I like the soft sciences. I’d rather write a movie review or do an interview with a local hero over investigative journalism.
There’s discussion now around the question “Is going to journalism school a waste of money?” I may not be nearly as successful as the woman featured in the NPR article, or still in the field of journalism, but I still look back on my college career as some of the most formative years of my life. I learned so much socially, developed a sense of self and learned about many more topics than journalism!
After school I landed into Marketing and Communications. One of the facts I learned in school turned out to be true: marketing can pay more than journalism. But I’ve always found ways to write the kind of pieces I want to write and in the style I like. Sometimes I even get paid for it. I’ve never truly embraced the label of “marketer.” I keep up the industry trends and best practices because I am too Type A not to do so.
What I hear over and over from true marketing professionals is how I need to know that everything you have online is your online brand. So is my brand indifference? I prefer to think of it as general awesomeness, but I am not sure everyone would agree.
For my, what I do outside of work is for the personal me and not the professional me. What I keep hearing from professional peers and media is that I need to get on board with the fact that I am simply wrong. I don’t think I have to accept that, though.
I have had this blog online for a little more than 7 years now and over that time I have made it available and unavailable to the public at various times. I reveal no one’s actual name on the blog. I have changed the URL when Stalker Psycho Boy was getting a little too close. This was all done to protect my privacy. If what I post online truly is my brand, then I think I will brand myself as “F-Off” and just have to make this space for members only.
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